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15.01.2008
Multi-media premiere: Sympany launches Web TV
Basel, 15 January 2008 – Sympany, the refreshingly different insurance group, is striking out on new paths in the corporate communication field too – with an online TV feature that will enable its clients to experience their provider in a way that's closer to real life, more personal and multi-sensory. Web TV supplements the client magazine and website with entertaining information, and is fully interactive. Viewers can navigate through programs, download information and visit links on partner sites.
The client magazine will launch simultaneously with a new TV show four times a year. Magazine, website and TV feature synchronized content and complement each other. Viva Music director Jubaira Bachmann and Melanie Winiger are also on board as wish-granting “Sympany fairies”, while Beat Schlatter and Hans Schenker will participate in the Sympany quiz.
A pilot show can be seen on www.sympany.ch. The first official program goes live on
18 March 2008.
Web TV was realized by Schellenberg + Benz, Zürich; Website by Platform C, Basel.
For more information contact:
Hansruedi Huber
Head of Corporate Communication
+41 61 268 42 68
+41 79 628 04 16
hans-ruedi.huber@sympany.ch
A pilot show can be seen on www.sympany.ch. The first official program goes live on
18 March 2008.
Web TV was realized by Schellenberg + Benz, Zürich; Website by Platform C, Basel.
For more information contact:
Hansruedi Huber
Head of Corporate Communication
+41 61 268 42 68
+41 79 628 04 16
hans-ruedi.huber@sympany.ch
